São Paulo - Travel Guide
When people think of the State of São Paulo, most people think of the city of São Paulo.
However, São Paulo is also the name of the state and offers much more than just the charms of the capital.
São Paulo is a state that overflows with beauty, history, culture and joy.
From the hustle and bustle of the capital to historic cities, mountains and paradisiacal beaches.
Whether it’s relaxing in a charming inn, exploring trails in the middle of the Atlantic Forest, savoring the gastronomy or visiting centuries-old buildings, these destinations provide experiences for all tastes.
Table of Contents
The state of São Paulo is worth visiting
São Paulo is a state that surprises with its diversity. It has a little bit of everything: paradisiacal beaches, mountains, waterfalls, charming historic cities and a vibrant cultural scene.
In addition, it is one of the most developed states in Brazil, with infrastructure that makes life much easier for travelers.
It is ideal for those who enjoy nature, history, gastronomy, art or just want to relax in a different place.
It is like a complete combo, including the excellent infrastructure.
São Paulo has well-maintained roads, several airports, accommodation options for all budgets and a super diverse vibe. You can travel all year round, discover new places and still eat very well.
Culture
The culture of São Paulo is a delicious mix of indigenous, Portuguese, African and various immigrant influences — Italian, Japanese, Arab and many others. All of this is reflected in the food, the festivals, the architecture and the way the people are.
Visitors to the state can experience a little bit of everything. From São Paulo samba and country guitar circles to the oriental neighborhoods and Italian fairs.
Not to mention the museums and cultural centers that tell the story of Brazil in a rich and accessible way.
Some cultural highlights:
- Traditional festivals: such as the Festa do Divino, the street carnival and the June festivals in the countryside.
- Typical cuisine: from the virado à paulista to the famous pastel de feira.
- Museums and art: São Paulo has one of the largest art collections in Latin America.
In short, each corner of the state has its own identity. And that makes each trip unique.
Main cities of the State of São Paulo
São Paulo (Capital)
São Paulo is a vibrant city, full of contrasts and energy. The largest metropolis in Brazil, it combines modern skyscrapers, historic neighborhoods and a vibrant cultural scene.
It has it all: incredible museums, such as MASP, parks like Ibirapuera, cuisine from all corners of the world and a lively nightlife.
It is the place where art, fashion, business and diversity meet. Each neighborhood has its own rhythm, from the charm of Vila Madalena to the luxury of Jardins.
São Paulo never sleeps and is always on the move. Visitors are surprised by the intense mix of cultures, flavors and stories. Unmissable!
Campos do Jordão
Campos do Jordão is a charming destination that seems to have come out of a European fairy tale, right in the interior of São Paulo.
Located in the Serra da Mantiqueira, it enchants with its cold climate, alpine-style architecture and breathtaking landscapes.
In winter, it becomes a hotspot with festivals, fondues and lit fireplaces. Perfect for romantic trips and relaxation. But it is splendid all year round!
You can enjoy trails, mountain climbing, the Horto Florestal, cable car rides and even artisanal chocolate.
The city is perfect for relaxing, enjoying with your partner or family. It combines nature, gastronomy and sophistication in one place. A delightful retreat for those who want to escape the routine.
Ubatuba
Ubatuba is a paradise for lovers of the sea and nature! Located on the northern coast of São Paulo, the city has over 100 beaches for all tastes.
From the liveliest, like Itamambuca, to the quietest, like Domingas Dias. It is also a great destination for those who enjoy ecotourism, with trails, waterfalls and preserved areas of Atlantic Forest.
The city center has a laid-back vibe, with shops, bars and restaurants right on the beach.
Ideal for surfing, diving or simply relaxing with your feet in the sand. Ubatuba is that place that wins you over on your first visit and makes you want to come back again and again.
Guaruja
Guaruja is one of the most famous beaches on the coast of São Paulo that never goes out of style! It is located very close to the capital.
The perfect place for those who want a beach, comfort and excitement. There are more than 20 beaches, each with its own style.
There are the lively Enseada, the trendy Pitangueiras and the peaceful Pernambuco. In addition, you can enjoy trails, viewpoints and boat rides.
The infrastructure is great, with good hotels, varied restaurants and lively nightlife. Ideal for families, couples or groups of friends.
And the sunset? A spectacle in itself! Guarujá is that complete destination to enjoy the best of the coast in style.
Santos
Santos is a city full of history, sea and good vibes! Located on the coast of São Paulo, it is famous for its port — the largest in Latin America — and for the charm of its waterfront gardens, which are the largest in the world.
The city is a great mix of urban and beachy: it has museums like the Café, historic buildings, seaside bike paths and great restaurants. The beaches are peaceful, perfect for relaxing or taking a walk.
And there is also the classic tram in the historic center! Santos is a destination that surprises with culture, nature and a welcoming atmosphere that wins you over.
In addition, it is only 70 km from the capital.
Holambra
Holambra is a little piece of Holland in the interior of São Paulo, full of colors, flowers and charm! The city is known as the national capital of flowers and enchants with its flower fields, typical Dutch architecture and peaceful atmosphere.
It is the perfect destination for those who love nature, photography and relaxing walks. The Moinho Povos Unidos, the cozy cafes and the famous Expoflora event are not to be missed!
In addition, the city is super organized, clean and welcoming. A walk through Holambra is like entering a movie set, with lots of flowers, smiles and good vibes. Simply charming and full of life!
Brotas
Brotas is the destination for those who love adventure and nature! Located 290 km from the capital, it is known as the capital of adventure tourism.
There you will find rafting, zip-lining, tubing, trails and incredible waterfalls — all of this in the middle of preserved nature. But you can also relax in charming inns, enjoy good food and even visit farms with artisanal products.
It is ideal for couples, families or groups of friends looking for adrenaline and breathtaking landscapes. Brotas has that perfect balance between excitement and tranquility. A place that truly renews your energy!
São Luiz do Paraitinga
São Luiz do Paraitinga é uma charmosa cidade conhecida por seu rico patrimônio histórico e cultural.
Seu centro histórico abriga mais de 450 construções coloniais portuguesas, refletindo a prosperidade do século XIX.
O famoso Carnaval local destaca-se pelas marchinhas tradicionais e bonecões, atraindo famílias e foliões em busca de uma celebração autêntica.
Além disso, a cidade oferece ecoturismo no Parque Estadual da Serra do Mar – Núcleo Santa Virgínia, com trilhas e cachoeiras. Visitar São Luiz do Paraitinga é mergulhar na história, cultura e belezas naturais
Águas de Lindóia
Águas de Lindóia is a charming spa town in the interior of São Paulo, known as the “Thermal Capital of Brazil”. Its therapeutic waters attract visitors seeking relaxation and well-being.
The city offers several attractions, such as the Adhemar de Barros Square, designed by Burle Marx, ideal for outdoor walks. The Municipal Spa offers baths and treatments with the famous local mineral waters.
For adventure lovers, Morro Pelado offers panoramic views and activities such as trails and jeep tours. Águas de Lindóia combines nature, health and leisure, making it a charming destination for all ages.
Aparecida
Aparecida, known as the “Capital of Faith”, is located in the interior of São Paulo and is one of the main destinations for religious tourism in Brazil.
Its history began in 1717, when fishermen found the image of Our Lady of the Immaculate Conception of Aparecida in the Paraíba do Sul River, which became the country’s patron saint.
The National Sanctuary of Our Lady of Aparecida, one of the largest basilicas in the world, attracts millions of faithful annually. In addition to the sanctuary, the city offers attractions such as the Passarela da Fé, Morro do Presépio and Porto Itaguaçu, where the image was found.
Aparecida is a destination that combines spirituality, history and culture, providing a unique experience for visitors.
São José dos Campos
São José dos Campos is a vibrant city, known for its strong technological and industrial presence. Home to important companies such as Embraer and research centers such as INPE, it combines innovation with quality of life.
The climate is pleasant, and there are many parks, such as Parque Vicentina Aranha and Parque da Cidade. It is also a great stopping point for those heading to the northern coast or Campos do Jordão.
With good infrastructure, varied cuisine and cultural options, São José is a modern, welcoming city full of opportunities for those who visit or live there.
When to go to the State of São Paulo
Each season has its own charm in São Paulo, so your choice depends on the type of experience you’re looking for.
Summer (December to March)
What to expect?
Intense heat, long days and blue skies. Perfect for enjoying the beaches of the northern coast, bathing in waterfalls and enjoying Carnival.
Highlights:
- Carnival in São Paulo: street parties and parties everywhere.
- Crowded and lively beaches: Ubatuba, Maresias and Ilhabela are all in full swing.
- Rain at the end of the day: a classic, but temporary.
- High season: prices go up, so plan ahead.
Autumn (April to June)
What to expect?
Milder temperatures and dry weather. Great for hiking and outdoor activities.
Highlights:
- Golden-hued nature.
- Fewer tourists and more affordable prices.
Winter (July to September)
What to expect?
A bit chilly in the mountains. A time for fireplaces, wine and fondue.
Highlights:
- Campos do Jordão is packed with tourists.
- Winter festivals in several cities.
The ideal climate to enjoy the countryside in style.
Spring (October to November)
What to expect?
Flowers, pleasant weather and less rain. A delight!
Highlights:
- Expoflora in Holambra.
- A great time to explore parks and green areas.
- Less crowds and good prices.
Conclusion: what is the best time?
If you want the beach and excitement, go in the summer. If you prefer a more relaxed and economical climate, choose autumn or winter. Spring is a delightful middle ground.
In the end, São Paulo is one of those destinations that shines all year round.
How to get there
- By plane: Guarulhos Airport is the main airport in Brazil and receives flights from all over the world. Congonhas is ideal for domestic flights.
- By bus: Tietê Bus Station is one of the largest in Latin America, with connections to several cities in the state.
- By car: São Paulo has good highways that connect the capital to the interior and coast. It is worth renting a car if you want to explore further.
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How to get around
- In the capital: The subway, buses, and ride-hailing apps work well. Renting a car can be a challenge due to traffic.
Inland and coastal areas: Renting a car is a good option. Some cities have limited public transportation.
For longer journeys: Intercity buses are comfortable and cover a good part of the state.
Costs
São Paulo offers accommodation, food and tour options for all budgets. You can find everything from luxurious hotels and sophisticated restaurants to hostels and simpler restaurants.
The cost of a trip can vary greatly, depending on your style, time of year and desires.
Just for reference, I will list the 3 styles and their most common costs. Prices are based on a solo trip (1 person).
Economic
Staying in hostels using shared dormitories, making your own food and/or eating at local and cheap restaurants, using local transport, exploring the city on foot and taking free or cheap tours.
- Meals: $4 – $10
- Accommodation: $10 – $20
- Transportation: $3 – $5
- Tours: $10 – $20
Estimated daily cost: $27 – $55.
intermediary
Staying in hostels/budget hotels in private rooms, eating in average restaurants, going to major paid attractions, using some taxis and Uber.
- Meals: $15 – $20
- Accommodation: $40 – $80
- Transportation: $10 – $20
- Tours: $30 – $50
Estimated daily cost: $95 – $270.
Luxurious
Staying in the best hotels, going to all the attractions, hiring more sophisticated packages such as using a helicopter, etc.
- Meals: $30 – $70
- Accommodation: $120 – $250
- Transportation: $80 – $120
- Tours: $80 – $120
Estimated daily cost: $310 – $560 and above.
Table of Contents
Security in the State of São Paulo
The state of São Paulo has places ranging from the safest and most peaceful to the most hectic and unsafe.
In general, the state is safe for tourists, but as everywhere, it is good to be cautious.
Without a doubt, one of the places that requires the most care is the capital and tourist attractions.
Also during major events such as carnival, big shows such as New Year’s Eve and other concerts.
Keep in mind the 15 foolproof tips for traveling safely in any country.
As well as the reinforcement of the actions that you should take when traveling to Brazil in Brazil with Safety: Travel More and Better
Security Recommendations in the State of Rio de Janeiro:
- Money and Valuables:
- Carry little cash and avoid showing off jewelry or other valuables.
- Prefer to use credit and debit cards, which are accepted in almost all places.
- Using the Beaches:
- Do not leave your belongings abandoned on the beach, even for a short period.
- Keep your belongings in a safe place, such as a backpack or discreet bag.
- Be aware of currents in the sea, especially on more remote beaches.
- Do not venture into unfamiliar waters.
- Getting around:
- Use taxis or public transportation to get around, especially at night.
- Avoid walking alone on deserted or poorly lit streets.
- Be aware of your surroundings:
- Be aware of your surroundings, especially in crowds.
- Pay attention to the people around you and avoid isolating yourself in deserted or dark places.
- General Safety:
- Avoid talking or using your cell phone on public transportation.
- Do not use GPS, as it can lead to dangerous places.
- Plan the places you want to visit and ask the police or shops for directions.
- If you plan to stand on a street corner, be extra vigilant and, if possible, do so on a busy street.
- Behavior:
- At night, dress like the locals.
- Use your cameras safely and pay close attention.
- Be discreet and avoid attracting attention.
- Communities:
- Avoid tourism in communities, especially on foot (on your own).
- If you are going to take a tour, make sure the company is trustworthy.
- Other Tips:
- Whenever possible, try to travel in groups.
- For women, if there is a man in your group, it also helps.
- If there are only women, be extra careful.
- Don’t forget to stay hydrated and protect yourself from the sun.
- If you need help, look for a police officer (dial 190), Women’s Assistance (dial 180), SAMU (Mobile Emergency Care Service) dial 192.
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Book your accommodation.
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For those who are going to use hostels, the best tool is Hostelworld.
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